Cult beauty brand Lime Crime celebrates 10 years in business with old favourites

To mark the occasion, the brand has launched a limited edition birthday collection in true Lime Crime style

Cult US beauty brand Lime Crime has announced the launch of its limited edition birthday collection.

This year, the brand is celebrating 10 years in the business with the relaunch of one of its original, and most popular product ranges.

The iconic Unicorn range will hit the market in its original purple holographic packaging.

Doe Deere / Image via Instagram: @doedeere

Commenting on the launch CEO Stacy Panagakis said: “It’s been a decade of major make-up moments, from the return of rusty grunge looks with our Venus palettes to the matte liquid lipstick obsession.

“We are so grateful for all our day-one Unicorns who continue to inspire us and we can’t wait to see what the next ten years brings us.”

Included in the range will be the brand’s famous Unicorn Lipsticks, an eyeshadow palette, brush set and hot pink metallic make-up bag.

The products will be on offer to consumers on 30 October via limecrime.com and stockists including Ulta Beauty, Riley Rose and Selfridges.

Earlier this year, the brand came under fire after it was bought out by private equity firm Tengram Capital Partners for an undisclosed figure.

Doe Deere, the brand’s co-founder, took to Instagram to assure fans the vegan brand would not tarnish its integrity with the sale and herself and fellow founder Mark Dumbleton would maintain active roles in the business.

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