Deciem founder Brandon Truaxe accused of 'Trump-style social' and 'bullying consumers'

By Sarah Parsons 4-Apr-2018

The comments come after he singled out, via Instagram, a consumer who disagreed with the brand using an image of a homeless person 'to promote a new store'

Deciem in Seoul, South Korea

Deciem in Seoul, South Korea

Deciem founder Brandon Truaxe has been accused by Instagram users for ‘singling out’ and ‘bullying’ one consumer for criticising a post shared via the brand’s official account.

The post depicts what appears to be a homeless man reading a book in front of a Deciem store.

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