Deciem, the maker of The Ordinary and NIOD, has announced that it is increasing the prices of its skin care
Deciem raises prices across The Ordinary and NIOD
The Canadian skin care maker is known for its affordable pricing and transparent marketing
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K-beauty vs J-beauty: do Western markets want both?
Read moreK-beauty dominates shelves and TikTok feeds, while J-beauty has been building up decades of trust in the background. With both vying for attention, can the two coexist without competing?
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Colour Cosmetics
Exclusive: Estée Lauder Companies’ game plan to dominate the UK beauty market
Pernilla Nyberg, Senior VP and GM of Estée Lauder Companies UK & Ireland, is tasked with enhancing the company’s position in the UK – the world’s third largest beauty market – using a new, very region-specific strategy approach. This is how it is going…
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Ingredients
Is longevity the next big beauty category?
Longevity beauty is more than a trend – it is a tonal shift to approaching skin and hair health. With L’Oréal, Estée Lauder Companies and Beiersdorf debuting longevity launches, the movement has gone mainstream. Julia Wrays asks: Where can it go next?
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