Delivering during lockdown: Lush launches freshest cosmetics subscription service yet

The new ‘fresh’ service will deliver a selection of Lush’s freshly made cosmetics, as well as a posy of flowers

Lush has lifted the lid on a new ‘fresh’ subscription service for customers while Covid-19 restrictions remain in place.

For £35 a month, including next day delivery, consumers will receive a selection of Lush’s freshest cosmetics and posy of flowers.

The products are said to be blended with fresh fruit, vegetables and herbs to nourish the skin during lockdown.

The service is inspired by its Parisian Fresh shop, which makes freshly made products and sells flowers on site.

Lush brought its florist concept to UK stores for Valentine’s Day in 2019, following a sneak peek at its annual showcase the year before.

What was initially a pop-up shop at its Oxford Street, London flagship has become a permanent fixture in a selection of stores across the UK, including its largest shopping destination in Liverpool.

With more than 100 shuttered stores across the UK, Lush is boosting its external operations to reach consumers in the comfort of their own home.

In 2020, Mark Constantine’s brand kicked off its monthly Lush Kitchen Subscription Box featuring four or five exclusive skus voted for by consumers.

Additionally, those that sign up to the service automatically become a member of the Lush Kitchen community, giving consumers “exclusive access to the Lush world”.

The ethical beauty brand also introduced a delivery service in partnership with Stuart at the beginning of England’s second nationwide lockdown in November.

Similar to the likes of Deliveroo or Uber, Stuart allows businesses to adopt the service or for the general public to become an independent courier.

Available across 45 stores nationwide, the platform allows customers to place their orders with their closest Lush shop, which will be delivered to them the same day.

“Our partnership with Stuart means that customers local to us can access their Lush goodies, even when they can’t physically get to us,” said Charlotte Howe from Lush Group’s Retail Leadership Team.

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