Deodorants, France, 2015

Published: 10-Jul-2015
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In 2014 France pressed the button on fresh growth in deodorants, as the market enjoyed a surge of innovation from the leading brands and some sparky new players joined the fray.

According to figures from Nielsen, the French deodorant market grew by 6% in value to €500m (sales through hypermarkets and supermarkets for the year to November 2014). Not only is this the highest growth the market has seen in recent years, it also represents the strongest progression of any of the health and beauty product categories in France, which overall grew by just 0.8% to €2.9bn.

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  • Companies:
  • Beiersdorf
  • L'Oreal
  • Johnson and Johnson
  • Unilever
  • The Nielsen Company
  • IRI Group
  • Boerlind
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