Deodorants, Italy, 2015

Published: 13-Jul-2015
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Italy’s deodorant and antiperspirant market took another dip in 2014, sliding 1.2% to €405m. The downward trend was evident in all channels. Although sales continue to be dominated by the mass market – around 45% of the category’s revenue comes from hypermarkets and supermarkets – sales in this channel fell by 1.7% to €182.4m. Sales also dropped in pharmacies – by 0.2% to €57.2m – and by 9.9% in perfumeries, to €17.9m.

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  • Companies:
  • Beiersdorf
  • Bolton Group
  • Bulgari
  • Cosmetica Italia
  • Deborah Group
  • Unilever
  • Henkel
  • Carven Parfums
  • Artsana
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