Digital beauty consultations fail to take off with UK consumers, new data shows

The majority of shoppers at 87.4% reveal they have not used an online beauty consultation service since lockdown began, despite a rise in the number of brands rolling them out

The pandemic has pushed consumers to engage with and shop for beauty in new ways, with online being the mode of choice for many.

But just how well is the digital shopping experience – and the latest innovations such as virtual consultations and live streamed content – working for shoppers?

With store closures and reduced footfall impacting sales, the rise of virtual . . .

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