Do you smell well? Asks IFRA UK Fragrance Forum 2016

From developing the ability to smell, to what happens if we lose this vital sense, this year’s forum encouraged the fragrance industry to consider scent from some unusual perspectives

The theme of 2016’s IFRA UK Fragrance Forum, which took place on 12 October at London’s The Royal Society, was ‘Do you smell well?’ With so many fragrance industry professionals in the audience, the answer was probably: “Very well indeed, thank you.” However, the day’s sessions had plenty to educate and delight even the keenest nose and the most experienced perfumer.

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