With currency devaluation, import restrictions and low purchasing power blighting Egypt’s bath and shower market, manufacturers need to find new ways to grow the segment
The Egyptian bath, shower and soap sector is growing in retail value, and will be worth US$230.6m in 2016, according to Euromonitor International, up by 16% since 2015.
But overall, sales growth in this segment is sluggish due to the country’s continued relatively slow economic growth (forecast for 3.3% by the World Bank for 2016), political uncertainty and low purchasing power. The market, which is . . .
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