Estée Lauder Companies appoints Executive Vice President for online

By Alessandro Carrara 25-May-2022

Gibu Thomas is a member of ELC’s Diversity Council and a sponsor and supporter of several leadership development programmes

Gibu Thomas joined Estée Lauder Companies from PepsiCo in November 2020

Gibu Thomas joined Estée Lauder Companies from PepsiCo in November 2020

Estée Lauder Companies (ELC) has promoted Gibu Thomas to Executive Vice President of the cosmetics company’s online business.

Thomas was previously President for online and will continue to report to Fabrizio Freda, President and Chief Executive Officer at ELC.

He will also continue to serve on the company’s Executive Leadership Team Alignment, as well as its Executive Leadership Team.

ELC said Thomas has helped ‘accelerate and transform’ its digital platforms and experiences, driving loyalty and improvements across its omnichannel platforms.

“Gibu is a highly talented and respected digital expert,” said Freda.

"He continues to leverage his deep expertise and forward-thinking strategy to drive and elevate our online business globally, while bringing his dynamic, entrepreneurial leadership style to the talented and dedicated online team.”

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Thomas joined ELC in November 2020 from PepsiCo where he served as Senior Vice President and Global Head of E-Commerce for five years.

He was responsible for the holistic strategic direction and execution of the company’s global e-commerce business, which he oversaw and grew from the ground up.

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“Gibu’s promotion to Executive Vice President recognises his exceptional leadership of ELC Online since joining in November 2020, including driving successful initiatives across e-commerce, technology infrastructure, digital media, mobile and omnichannel,” added Freda.