Europe - France: Skin Care 2017

By Jo Allen 14-Feb-2017

Damaged by the drop in tourism, and falling consumption rates, French skin care experienced its worst performance for years in 2016. What can brands and retailers do to prevent the market from drifting off course again this year?

Europe - France: Skin Care 2017

Anti-ageing products may account for the largest segment in French skin care, but even they could not prevent the market from sagging and drooping in 2016.

According to the latest figures (year to November 2016) from The NPD Group, prestige facial skin care sank by 7% to €418m and body care fell 10% to €37m.

Sign up for your free email newsletter

And statistics from IRI France confirm that mass market sales slid 3.6% to ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business