Damaged by the drop in tourism, and falling consumption rates, French skin care experienced its worst performance for years in 2016. What can brands and retailers do to prevent the market from drifting off course again this year?
Anti-ageing products may account for the largest segment in French skin care, but even they could not prevent the market from sagging and drooping in 2016.
According to the latest figures (year to November 2016) from The NPD Group, prestige facial skin care sank by 7% to €418m and body care fell 10% to €37m.
And statistics from IRI France confirm that mass market sales slid 3.6% to . . .
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