Exclusive: A closer look at Guerlain's new non-profit NFT collection

By Sarah Parsons | Published: 2-Nov-2021
Marketing

LVMH's luxury French beauty brand is latest cosmetics player to experiment with the digital works of art

You need to be a subscriber to read this article.
Click here to find out more.

Guerlain, the French luxury beauty brand, has entered the world of non-fungible tokens (NFT).

As part of its annual exhibition in partnership with International Contemporary Art Fair, the LVMH-owned brand has unveiled four digital art pieces for auction with

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Retail

Sephora UK’s first Sheffield store launch date unveiled

Read more
The LVMH-owned beauty retailer’s first store in Yorkshire is opening sooner than you think as the company ramps up its UK retail footprint

Trending Articles

  1. L’Oréal teams up with start-up Omi to create 3D gen AI brand product imagery at scale The collaboration with the 3D gen AI virtual studio will enable the beauty giant to streamline its image creation process and accelerate product launches, saving time and money
  2. Japanese make-up brand Kate unveils Jujutsu Kaisen and Universal Studios tie-ups The Kao Corporation-owned cosmetics brand will launch products featuring anime character Satoru Gojo as part of plans to boost its Asia growth
  3. Sabrina Carpenter teases new Prada Beauty collaboration in ‘Manchild’ music video The American singer-songwriter has hinted at a new project with the luxury Italian beauty brand in the video for her latest song, which landed today
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
  5. Dove unveils 'industry-first' guide for creating afro and textured hairstyles in video games 85% of black gamers believe that video games poorly represent textured hair, the Unilever-owned brand’s research revealed

Upcoming event

MakeUp in Paris 2025

18-19 June 2025 | Paris, France See all

You may also like

Retail

Sephora UK’s first Sheffield store launch date unveiled

The LVMH-owned beauty retailer’s first store in Yorkshire is opening sooner than you think as the company ramps up its UK retail footprint
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Are we in the midst of a beauty brand identity crisis?

As brands compete for consumers’ attention and cash, Lollie Hancock investigates whether branching out across multiple categories or staying in your lane is key to success
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The untold story of Benefit’s Benetint Cheek & Lip Stain

The LVMH-owned brand reveals how its 49-year-old product transformed from a nipple tint to one of the beauty industry’s most iconic make-up items in our ‘Untold Story’ series
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Lilac becomes beauty’s 2025 signature colour in wake of Brat and Barbie summers

With beauty brands dropping a wave of pastel launches, lilac has emerged as the true colour of beauty in 2025. But what does this shift mean and can the hue cross into cult status?
Retail

Benefit’s new mascara bounces to life with selfie trampoline pop-up

The LVMH-owned beauty brand has added BADgal Bounce to its mascara line-up
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Why beauty is accelerating its Formula 1 partnerships in 2025

Beauty stands to gain from the lucrative racing industry, but its overall message is one of fighting for better representation in the global motorsport
Fragrance

Formula 1’s Pierre Gasly zooms into Givenchy Parfums ambassador role

The French athlete will be the face of the brand’s Gentleman Givenchy line of men’s fragrances
Subscribe now