Exclusive: A closer look at Guerlain's new non-profit NFT collection

By Sarah Parsons 2-Nov-2021

LVMH's luxury French beauty brand is latest cosmetics player to experiment with the digital works of art

Image via Guerlain

Image via Guerlain

Guerlain, the French luxury beauty brand, has entered the world of non-fungible tokens (NFT).

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As part of its annual exhibition in partnership with International Contemporary Art Fair, the LVMH-owned brand has unveiled four digital art pieces for auction with ...

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