Experimental Perfume Club brings bespoke perfume creation online

The service was previously only available in-store at Selfridges

Experimental Perfume Club has brought its Bespoke Collection and Discovery Set to consumers online.

Previously only available in-store at Selfridges, the Bespoke Collection features 20 fragrance blends created by the brand’s in-house perfumer, which consumers are able to try at-home.

After sampling the pre-made blends customers can then order a full size personalised bottle.

To select a unique scent, Experimental Perfume Club has also introduced its online Layers algorithm, which comprises more than 50,000 scent compositions, in order to shortlist formulas that match a specific olfactory profile.

To complete the Layers Formula Finder, users are asked to partake in an online questionnaire.

The Discovery Set Bespoke collection retails online for £50 and can be bought with a 50ml bespoke perfume for £150. A refill service is available for £65.

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