The first summer festival season in two years has ushered in a spike in interest in festival essentials among UK shoppers
Online searches for ‘face glitter’ shot up by 237%
Searches for festival looks have spiked in the run up to Glastonbury 2022.
The volume of online searches for ‘face glitter’ by UK shoppers soared 237% in the first two weeks of June compared with the same period in 2021, according to analysis from marketing agency MediaVision.
This year marks the first festival season since Covid-19 and the first Glastonbury in two years.
Searches for ‘festival make-up’, meanwhile, jumped 78% while ‘dry shampoo’ was up by 15%.
Search volumes for the insect-bite staple ‘calamine lotion’ grew 178%.
Beyond beauty, revellers gearing up to watch the likes of Billie Eilish, Kendrick Lamar and Paul McCartney at the world-renowned UK festival also bumped searches for ‘boob tape’ (up 179%), ‘bikini wax’ (84%), ‘bum bags’ (94%) and ‘men’s wellies’ (57%).
“Glastonbury has had two ‘fallow years’ since 2019 and festival-goers are champing at the bit to get back to it and forget about their cost-of-living woes for a few days,” Louis Venter, CEO at MediaVision, said.
“It’s no surprise that their search activity reflects a surging level of interest in face glitter and make-up.
“With a ‘proper’ summer festival season ahead of us for the first time since 2019, brands and retailers that cater to the outdoor music industry are gearing up for a bumper few months.”