Face mask brand Freeman Beauty reveals extent of UK success

The No1 face mask brand in the US has generated £1.3m in UK turnover since its 2013 launch

Freeman Beauty, the face mask brand currently topping the US charts, has revealed the extent of its success in the UK market since its launch in 2013.

With new retail deals supporting an ever-growing base of loyal consumers, the brand achieved £1.3m in turnover in the past year.

Talking to Cosmetics Business, Claire Hurst, who launched the brand into the UK and is Managing Director of Primo Distribution, explained the secret to the brand's success.

She said: "We have invested in our . . .

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