Facebook Live gives new voice to beauty brands


Since April, everyone registered with social media site Facebook has been able to live stream directly from their smartphones – and the beauty industry has been a quick adopter

The sign outside the main entrance to Facebook HQ

The sign outside the main entrance to Facebook HQ

Facebook Live has been changing the way that beauty brands target and connect with consumers.

The streaming feature, available on Facebook since April, has seen numerous cosmetics brands ‘go live’ as they look for the latest way to engage with their audience.

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Among these is male grooming brand The Bluebeards Revenge, which started using Facebook Live in August.

The brand first used the feature at the UK premiere of Suicide Squad in Leicester Square, for which it was the official marketing partner.

Video across the board stimulates the user much more than still imagery, for example.

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Nick Gibbens, Marketing Manager for The Bluebeards Revenge, told Cosmetics Business: “The results have been very positive so far. Video across the board stimulates ...

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