Facial masks grow in popularity

11-Mar-2015

The facial mask category has experienced an upsurge in usage, according to Mintel research in the US

The facial mask category has experienced an upsurge in usage, from 35% in 2013 to 39% in 2014, according to Mintel research in the US. Now more than an emerging category trend, Mintel researchers suggest the rise in popularity of masks stems from a wider industry move toward more customised, diagnostic-led skin care solutions.

...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies