The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and skin care instead. So, what do experts think the sector can do to rebound?
The make-up industry is, excuse the overused pun, in need of a makeover. Given how tactile the sector is, from swatching new foundation shades to counter-side eyeshadow tutorials, it's unsurprising that colour cosmetics was hit hardest by the arrival of Covid-19.
Pre-pandemic, the global make-up industry was forecasted to reach US$64.1bn in 2020, according to Global View Research. Fast-forward to now and . . .
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