Feeling off-colour: Can make-up make a comeback post-Covid?

By Sarah Parsons 18-Sep-2020

The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and skin care instead. So, what do experts think the sector can do to rebound?

The make-up industry is, excuse the overused pun, in need of a makeover. Given how tactile the sector is, from swatching new foundation shades to counter-side eyeshadow tutorials, it's unsurprising that colour cosmetics was hit hardest by the arrival of Covid-19.

Pre-pandemic, the global make-up industry was forecasted to reach US$64.1bn in 2020, according to Global View Research. Fast-forward to now and ...

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