Career advice: How I became the founder of Ateh Jewel Beauty

By Sarah Parsons | Published: 27-Mar-2024

Ateh Jewel, broadcaster and brand founder, on her rise to the top of beauty

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Ateh Jewel has worked in the beauty industry for more than a decade as a journalist, broadcaster, diversity advocate and beauty brand founder.

She has written for publications including Vogue, Marie Claire, Allure and Sunday Times Style, while also co-founding production company Couture Communications, working with brands such as L’Oréal Paris, Revlon, Chanel and Dior.

Jewel launched her cosmetics brand, Ateh Jewel Beauty, last year, comprising a range of blushers, and she has also partnered with Superdrug for a limited edition eyeshadow palette.

Here, she tells Cosmetics Business about her career journey and advice for those starting out in the industry: 

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