Mauritian company Flame Tree Group is taking news step into the cosmetics sector by signing an acquisition agreement to buy Kenyan brand Suzie Beauty, for an undisclosed amount.
Flame Tree Group acquires Kenya's Suzie Beauty
Mauritius-based company makes third acquisition in personal care sector
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Sub-Saharan Africa personal care market comes of age
Read moreThe country's personal care product sector is growing across the continent, while wealthy South Africa offers rich pickings
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Africa\'s middle class has tripled in size in the last 30 years and is driving the continent\'s demand for cosmetics. In Nigeria cosmetics companies are racing for market share. While multinational brands dominate the market in Kenya and Uganda and lack of capacity for local manufacturing remains an issue, local entrepreneurs are outsourcing manufacture and are using unique sales strategies. Meanwhile, South Africa, the continent\'s most mature market, has seen local economic difficulties dampen demand for premium products
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