Former L’Oréal execs are backing these 3 beauty and grooming brands

By Sarah Parsons | Published: 3-Mar-2020

Investment firm Waldencast specialises in sustainable and inclusive beauty and wellness start-ups

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A beauty brand incubator founded by former L’Oréal executives has named a trio of start-ups to join its portfolio.

Waldencast, operating in London and New York,

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