The company is promoting the rose gold razor with #MeetRose
Friction Free Shaving (FFS) has revealed its first razor for women with a metal handle in rose gold.
The subscription service has designed the razor with a metal head in an attempt to offer a similar quality razor to women as those in the men’s grooming market.
“The fact that men’s razors are designed to look like sports cars – all metallic and chic – when women’s generally look like plastic sex toys has irritated and patronised female shavers for years,” said Briar Keen, Co-Founder of Friction Free Shaving.
“That’s one of the reasons we set up FFS – to challenge the inferior shaving products currently on the market for women. Rose is the latest example of how we’re doing just that.”
Rose, has been designed with the best elements of the brand’s pre-existing razors, Samantha and Frankie, combined with its own qualities.
Customers can buy Rose by subscribing to FFS.
In each box members will receive a mental handle and four blades, and every month after that they will receive four replacement blades.