P&G challenges indie brand Friction Free Shaving over ‘misleading’ claim

Published: 15-Jan-2020
Regulatory Body Care Marketing

The UK-based subscription brand has been ordered to stop using the phrase ‘friction free’ in relation to the efficacy of its products

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P&G has challenged a claim made by indie subscription brand Friction Free Shaving.

The conglomerate lodged a complaint

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  • Companies:
  • Procter and Gamble
  • Advertising Standards Authority (ASA)
  • FFS Beauty
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