From royal weddings to Eurovision, whether it's a one-off event or a growing viral tradition, beauty brands have the opportunity to reach shoppers outside of Christmas in far more imaginative and personable ways.
But where to start?
Here Fiona Healey (right), Senior PR Manager at product launch specialist agency Five by Five, talks to Cosmetics Business about the royal wedding buzz and how the beauty industry can capitalise on events outside of the traditional holiday season...
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