From royal weddings to the Oscars: How to tie in launches to big events

Christmas is still considered the most important time of year for beauty product launches, but it's important not to miss out on unique stand-out events throughout the year

From royal weddings to Eurovision, whether it's a one-off event or a growing viral tradition, beauty brands have the opportunity to reach shoppers outside of Christmas in far more imaginative and personable ways.

But where to start?

Here Fiona Healey (right), Senior PR Manager at product launch specialist agency Five by Five, talks to Cosmetics Business about the royal wedding buzz and how the beauty industry can capitalise on events outside of the traditional holiday season...


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