From royal weddings to the Oscars: How to tie in launches to big events

By Sarah Parsons | Published: 15-May-2018
Marketing

Christmas is still considered the most important time of year for beauty product launches, but it's important not to miss out on unique stand-out events throughout the year

You need to be a subscriber to read this article.
Click here to find out more.
From royal weddings to the Oscars: How to tie in launches to big events

From royal weddings to Eurovision, whether it's a one-off event or a growing viral tradition, beauty brands have the opportunity to reach shoppers outside of Christmas in far more imaginative and personable ways.

But where to start?

Here Fiona Healey (right), Senior PR Manager at product launch specialist agency Five by Five, talks to Cosmetics Business about the royal wedding buzz and how the beauty industry can capitalise on events outside of the traditional holiday season...

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Five by Five
  • Glossier
See more

You may also like

Finance

The Glossier-approved brands for the Black Beauty Grant

Read more
A fragrance lifestyle brand and tanning range for melanin-rich skin are among the winners of Glossier’s inaugural UK Black Beauty Grant Programme

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside Rimmel London’s ‘largest’ rebrand in 190-year history The Coty-owned brand is updating its logo, tagline and marketing campaigns to winover Gen Z and millennials
  2. Maybelline reworks ‘Maybe it’s Maybelline’ jingle for Gen Z The make-up brand is bringing back its signature 1990s sound with a modern twist
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    What’s behind beauty’s innovation drought? With Mintel reporting that beauty innovation has hit a ten year low, Cosmetics Business looks into the reasons behind beauty’s reliance on ‘renovations’
  4. L’Oréal Paris signs Indian actress Alia Bhatt as ambassador The producer joins Kendall Jenner and Viola Davis as a global face of the drugstore make-up and skin care brand
  5. Bringing the REAL beauty to the field - TOSLA Nutricosmetics joins Women's Football Club Primorje in an Exclusive Multi-year Partnership International Women's Equality Day marks the beginning of yet another empowerment of women athletes. TOSLA Nutricosmetics is proud to announce a new exclusive partnership with Women's FC Primorje to level the playing field and show that passion, talent, and determination have no gender

Upcoming event

PCD London, part of London Packaging Week

11-12 September 2024 | London See all

You may also like

Finance

The Glossier-approved brands for the Black Beauty Grant

A fragrance lifestyle brand and tanning range for melanin-rich skin are among the winners of Glossier’s inaugural UK Black Beauty Grant Programme
Colour Cosmetics

Glossier is bringing back the original Balm Dotcom formula

The beauty brand divided opinion among fans of the 'OG' product when it launched the vegan update
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Exclusive: Glossier reopens UK Black Beauty Grant Programme

In partnership with Black Girl Fest, the brand is looking to once again provide funding to five ‘early stage’ Black beauty founders in the UK
Skin Care

Glossier teams up with Starface on spot sticker compact

The collaboration sees the Gen Z company’s hydrocolloid pimple patches redesigned to match Glossier’s millennial pink branding
Retail

Florence By Mills and CeraVe crowned 2022’s hottest beauty brands

The Gen Z and dermatologist-approved beauty brands have reached peak popularity, dominating Google and Instagram searches over the past 12 months
Marketing

Beauty brands pledge to protect staff from Roe v Wade overturning

Brands including LVMH, Unilever and Benefit Cosmetics have stated they will cover travel and lodging costs for women seeking reproductive services
Marketing

Glossier names Olivia Rodrigo as first-ever celebrity face

The millennial pink beauty brand by Emily Weiss first established a relationship with the 'Good 4 U' singer in 2021 for its Ultralip launch
Subscribe now