GEKA launches Elgin, a unique modular and flexible block building system

GEKA, one of the world’s leading manufacturer of brushes, applicators and of complete packaging systems for the cosmetic industry, significantly strengthened GEKA's market presence in the American market at its plant in Elgin, Illinois

GEKA's fully finished business is in very high demand and is key to streamline the development, production, and filling under one roof. Beginning the third quarter of 2019, Geka Mfg Corp in Elgin, Chicago started to offer this service to GEKA's American customers as well.

A fully automatic filling and capping machine with the latest technology was installed, offering a fill-ing capacity of 15 million units per year. On July 1, 2019, the cutting-edge bottling plant has opened with a clean room, temperature and humidity controls, and a laboratory for product testing.

GEKA Elgin now offers full-service production in the areas of production, decoration and filling, including bottling. The advantage for GEKA's customers: a faster market launch through the optimized perfor-mance of applicators and standard tools.

An additional investment has been done last September: hot-foil printing machines were installed to decorate complex, square bottles for lip gloss. The machine system has an inline image processing system which can fully check the print quality of the product.

GEKA Elgin offers a unique modular and flexible block building system with endless combination possibilities of bottles, caps and applicators/brushes for lip and eye units without the need of an investment for the customer.

This standard portfolio has been expanded by a mini mascara packaging with only 2.5ml filling volume to fit the travel size business. It is a mini unit but allows the combination with big brushes and is ideal for brands to launch as additional tester unit to the normal packaging size.

At Make Up in New York 2019, GEKA introduced its new standard travel size mascara packaging to its customers within a dedicated collection: 3 versions of the new mini mascara, including GEKA`s 3 bestseller brushes.

GEKA's unbeaten bestseller brush is the moulded boombastic brush. The secret of this triple genius is a spherical brush head and a triangular geometry with milled grooves to create an unusually large mascara formulation store.

It stores plenty of mascara in its three giant reservoirs. It curls gently and generously around every single lash and it adds the most precise accents.

The brush applies massive volume, carefully measured, though its conical, super-soft bristles, that enables for infinite length.

A fiber brush follows as bestseller brush number 2: the intenseEYES brush, that provides heavenly lashes for a super-volumizing look. It is made of a strong version of GEKA's exclusive EOS fibers for improved separation results.

The mix of shorter and longer bristles creates 2 special volume zones and are achieved by GEKA's patented HYPNO cut: in the extra grooves the bulk can deposit inside, and thus more formulation can be transported onto the lashes.

The conical shape at the tip of the brush enables a convenient application at the corner of the eyes and an easy styling of the bottom lashes. The brush design enables a super-fast bulk delivery.

The design-patented push-upBRUSH is GEKA's bestseller brush number 3. A moulded brush in specific design for major volume and lash lengthening. Its mix of horizontal and vertical bristle configuration allows for smooth and precise application.

The additional bristles at the tip of the brush give an extra push and can be used to lift and shape even the smallest lashes. The configuration of the brush al-lows fantastic pay-off.

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GEKA (more information, website)