GEKA launches genderless beauty collection Break the Rules at MakeUp in Los Angeles 2020

7-Feb-2020

Break the Rules is a unisex range of products made of sustainable packaging solutions appearing in genderless colors and free from unnecessary ingredients for brows, skin and lips

GEKA launches genderless beauty collection Break the Rules at MakeUp in Los Angeles 2020

The 3 travel packaging are made of sustainable materials: Bottles are made of 100% PCR-PET, produced out of PCR-PET-A bottle scraps by extrusion with high vacuum degassing, melt filtration and SSP.

For the caps, GEKA uses 100% PCR-PP, produced out of PCR-PP scraps, e.g., yoghurt cups or detergent bottles.

The eyebrow brush is made of GEKA's brand-new exclusive EOSgreen fiber – a bio-based fiber consisting of 100% renewable raw materials derived from the castor oil plant.

The applicators are either made of 25% recycled flock or completely non-flocked to reduce material usage to a minimum.

Also, the smallest components of the beauty packaging got a sustainable upgrade. The bottle wipers are made of LLDPE with a bio-based content of 84%, derived from sugar cane.

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In addition, it partially consists of recycled PIR-LDPE material from GEKA production. Grinding stock is reused by placing it into the recycling process, that way reducing material waste to a minimum.

 

Booth: E44

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