MSL Solution Providers supports The Body Shop, and other cosmetic and personal care companies in their commitment to developing vegan products
In 2021, it was predicted that the global vegan cosmetics industry will be worth a staggering $21.4 billion by the year 2027.1 To help support these companies’ commitment to being vegan, MSL Solution Providers can perform microbiological testing using non-animal derived culture media. Its pioneering VeganSure solution replaces all animal-derived ingredients with plant derived or synthetic alternatives, to assure the safety of a cosmetic product without compromising vegan ethics.
This innovative testing solution means brands can take a 360° approach and ensure their formulations are animal-free from development through to microbiological testing. As part of its commitment to deliver 100% vegan formulas by 2023, The Body Shop has been one of the first companies to start moving micro challenge tests to VeganSure solutions.
Anne-Laure Fonteneau, Head of R&D Bath & Body, Haircare at The Body Shop, comments, ‘Adopting VeganSure for our microbiological challenge testing was a natural decision. For us, becoming vegan was a natural step. MSL’s VeganSure solution enables us to offer fully tested and regulatory- approved products, which supports our mission to becoming 100% vegan.’
Angela Davies, CEO and founder of MSL Solution Providers, says ‘For the growing number of vegan cosmetic and personal care companies, assuring the microbiological safety of their products, whilst staying true to their principles, can be challenging. That’s where VeganSure can help. It offers brands a robust but completely animal-free solution to testing. We’re thrilled that major player in the beauty industry, The Body Shop, has been so involved in the validation of VeganSure and are proud to support them in their journey to becoming fully vegan.’
Ericka Durgahee, Marketing Manager at The Vegan Society, adds ‘The vegan beauty market is booming! The team here at The Vegan Society has verified over 22,000 beauty products globally with the Vegan Trademark, making up almost half of our total product registrations.
As end-consumers become savvier and demand truly vegan products, it is important that this is reflected, not only in the ingredients and development, but in the microbiological testing process too. That’s why we are pleased to support Vegan Trademark holders, VeganSure, with the work they’re doing to help The Body Shop in their journey to becoming 100% vegan.’
Mandatory tests usually rely on standard culture media and neutralisers, which originate from animal by-products. However, VeganSure replaces all animal-derived ingredients with plant-based or synthetic alternatives, such as papaya-derived enzymes, soya bean, sugars from potatoes, cornmeal, and plant peptones.
This innovative solution is registered with The Vegan Society’s Trademark and is performed in an ISO/IEC 17025:2005 accredited testing laboratory at MSL Solution Providers. Separate workflows are ensured to avoid cross-contamination. VeganSure also meets all requirements of UK and EU cosmetic regulations.
For more information on VeganSure testing, please visit: www.msl.io/vegansure.html