Glossier has unveiled a trio of senior leadership appointments to support the brand’s next phase of growth.
The millennial-pink brand has been undergoing operational restructuring since its founder Emily Weiss departed the company in 2022.
Glossier's Executive Creative Director Marie Suter has been promoted to Chief Creative Director of the maker of the Boy Brow.
She will focus on growing the Glossier brand, visual identity, products and experiences.
Suter has been attributed to the launch of Glossier’s upgraded flagship store in New York, which is part of the company’s strategy to boost its retail presence.
Glossier’s US-branded store expansion plan saw it open new bricks-and-mortar outlets in Washington, Atlanta, Philadelphia and Brooklyn last year.
The brand has also been moving from a D2C to omnichannel strategy, which involved partnering with retailer Sephora to sell its products both in-store and online.
Glossier has been undergoing operational restructuring to boost its growth
“Marie's thoughtfulness and creativity is evident in many forms,” said the brand.
“From the recently opened Soho flagship, to the iconically designed Sephora gondola, to each and every Glossier campaign.
“She has built an industry-defining and bar-raising creative team that inspires her and is inspired by her brilliance in return, as well as her authentic and caring leadership.”
Suter joined the company five years ago as VP Creative Director and was promoted to Senior Vice President Executive Creative Director in 2022.
New blood joins the C-suite team
Glossier has named Chitra Balireddi Chief Commercial Officer to drive its global business across ecommerce, retail and wholesale.
She will lead the brand’s ongoing omnichannel integration, customer experience and strategy, and overall business execution.
Balireddi’s previous roles include Head of Retail Operations at luxury fashion house Chanel and CEO and President of premium activewear brand Terez.
“Chitra brings the critical interplay of strategic and operational business skills necessary for Glossier's next chapter in the omnichannel environment,” said Kyle Leahy, CEO of Glossier.
Kleona Mack has been promoted to Chief Marketing Officer
The brand continues to promote from within
Kleona Mack has been promoted from SVP of Global Marketing and Product Development to Chief Marketing Officer to oversee the brand’s marketing, strategy, consumer insights and social media teams.
Glossier said in a statement that her previous achievements include increasing its brand awareness so that half of women in the US aged 18 to 34.
She has also been accredited to securing Glossier's retail deal with Sephora North America and helped launch Swiss Miss Glossier Balm Dotcom, which went viral on TikTok.
Prior to Glossier, she was previously VP of Corporate Marketing at L’Oréal and has held leadership roles at Tarte Cosmetics.
“Kleo came to Glossier with a strong foundation of beauty expertise from her tenure at L'Oréal,” said the brand.
“This experience, combined with her unique ability to innovate and engage the Glossier community in culturally relevant ways, has made her an incredibly strong leader across the organisation.”
Read more:
- The ‘good and bad’ of Glossier exposed in new book
- Glossier lays off two dozen employees following Sephora deal
