Grasse to increase agricultural footprint five-fold to meet raw material demand

Perfumery town has seen an increase in demand for rose and jasmine flowers from the area

The French town of Grasse is set to quintuple its agricultural surfaces and convert nearly 100ha of land formerly earmarked for urbanisation into agricultural land for plants used in perfumery, more than doubling the current footprint of 70ha.

The new plan was voted in on 06 November and reclassifies 21% of the town’s territory as agricultural, up from only 4%. Rights to build have been frozen and the terrain reclassified as ‘natural areas’, said Nathalie Campana, Grasse’s deputy director general of urban planning.

The move increases the total agricultural land around the town from 178ha to 928ha and aims to encourage market gardening in the region as well as the production of plants for the fragrance industry.

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