Henkel opens new US hub for professional hair brands

By Lucy Tandon Copp 19-May-2017

The facility slated to open by the end of 2017 will house the German conglomerate’s professional hair care brands including Schwarzkopf Professional and Alterna

Henkel is due to open a new facility in Culver City in California, which will act as a US headquarters for its professional hair care brands.

Schwarzkopf Professional, Alterna, Kenra Professional and Sexy Hair will move from their split locations across the US states of California, New York and Indianapolis to be under one roof.

Henkel will take over the seventh floor of the space located at 5800 Bristol Parkway.

A learning centre and multi-branded beauty academy will be on-site, allowing for customer engagement and interaction analysis.

Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional North America, said: “We are excited to bring together under one roof the best professional hair care brands in the industry.

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“By bringing together operations, we will further strengthen our footprint in the US as well as our overall Henkel culture, which is the catalyst for cross-company knowledge sharing and collaboration.”