Honest Beauty secures nationwide listing at Ulta

Jesscia Alba’s brand to launch in Ulta Beauty stores across the US

The Honest Company has secured a listing in US beauty store chain Ulta for its range of cosmetics and skin care products.

Ulta is the largest beauty retailer in the US, bringing Honest Beauty products to a huge audience. The 80-piece range will launch in 250 outlets an on the Ulta website, making this the brand’s first nationwide retail launch.

Jessica Alba, Founder and Creative Chief Officer at The Honest Company, said: “Ulta Beauty's commitment to providing customers with the ultimate beauty experience is aligned with our mission of helping women shine by embracing who they are. Our brand was created to offer the modern woman an alternative to beauty she can believe in, centered around her on-the-go life and varied style. Our goal was to design a clean, conscious line that gives her confidence, celebrates her diversity and uniqueness, and is powered by uncompromised, botanically charged ingredients. We are excited to partner with Ulta Beauty to engage our customers at new touch points."

Chris Throne, CMO at The Honest Company, added: “Honest Beauty is proud to expand distribution with Ulta Beauty, our first retail launch partner nationwide. Their innovative and democratic approach to beauty paired with their interactive and inviting stores, creates an ideal environment for consumers to discover Honest Beauty.”

The Honest Beauty range launched in September last year with new products expected to be added throughout 2016 and rolled out to Ulta stores.

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