Hourglass scoops Rosie Huntington-Whiteley as first-ever brand ambassador

The beauty entrepreneur will appear in campaigns for the brand’s spring launches

Hourglass Cosmetics has landed Rosie Hungtington-Whiteley at its first-ever brand ambassador.

The 32-year-old British supermodel is no stranger to a beauty partnership and has previously teamed up with bareMinerals, Burberry and science tech company Amyris for its Pipette baby range.

Last year she launched her own beauty website Rose Inc. featuring make-up tutorials, skin care guides and a curated line of shoppable products across skin care, make-up and hair care.

“Rosie is a timeless beauty, but she’s also modern, confident and relatable, all of the things that Hourglass represents,” said Hourglass’ founder and CEO Carisa Janes.

“We were honoured to count her as a fan, but we’re even more excited to call her our new brand ambassador.”

In her new role for Hourglass, Huntington-Whiteley will contribute content and take part in promotional events.

Hungtington-Whiteley added: “I’ve been a fan of Hourglass for years and had been featuring their products on Rose Inc., both in YouTube tutorials and throughout our content.

“I met Carisa through a mutual friend and over a two-hour lunch and endless conversation on our shared love for beauty and business, the idea of partnering together was a natural next step.”

Her first appearance will be for the brand’s new Vanish Airbrush Concealer and Confession Ultra Slim High Intensity Refillable Lipstick, which will launch in spring this year.