House of M Beauty has raised US$2m in just two months to scale up the business.
The saffron-infused skin care brand, founded by Vietnamese immigrant Anne Oliver, raised the capital from 99% female angel investors within the Vietnamese community.
The money will support the company’s new inventory numbers for retail partners and help build a marketing and public relations plan for its wider retail expansion.
It will also fund the launch of a new sheet mask, cleansing balm, jelly cleanser and candle, all infused with the brand’s signature saffron scent.
The goal is to reach $5m by the end of the seed funding round.
House of M Beauty plans to launch a new new sheet mask, cleansing balm, jelly cleanser and candle
"We are planning to wrap up this round of seeding by Fall," Oliver told Cosmetics Business.
"We will be using the funding in our retail expansion plans by ordering inventory, launching new products and expanding our team.
"As well as marketing and public relations initiatives, along with research and development for the new formulations.
“For the first seed round, I wanted to keep it within the Vietnamese community as a way to give back to them
“For all of the times that they have whole-heartedly supported us over the past four years.”
The brand also plans to donate to charitable initiatives which help mothers who are struggling with postpartum, including mental health and family member support.
House of M Beauty, founded in 2019, has been self-funded until this point.
It has organically scaled up to reach $2.56m revenue within three years.
The brand is available in more than 200 boutique stores, nail salons and retailers across the world.