How Clarins is boosting natural credentials with blockchain investment

By Amanda Pauley | Published: 15-Nov-2022

The French skin care brand is enabling customers to trace the ingredients that go into its formulas and manufacturing processes with T.R.U.S.T. platform

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Clarins has launched a blockchain-based platform that allows consumers to trace the brand's supply chain. 

When entering a product batch number, the T.R.U.S.T. platform will bring up the geographical origin and harvesting method of the plant-based ingredients used in the formula.

It will also provide information on the French luxury skin care brand’s sourcing certifications and manufacturing process. 

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