How Clarins is boosting natural credentials with blockchain investment

By Amanda Pauley 15-Nov-2022

The French skin care brand is enabling customers to trace the ingredients that go into its formulas and manufacturing processes with T.R.U.S.T. platform

The platform provides information on Clarins' sourcing certifications and manufacturing process

The platform provides information on Clarins' sourcing certifications and manufacturing process

Clarins has launched a blockchain-based platform that allows consumers to trace the brand's supply chain. 

When entering a product batch number, the T.R.U.S.T. platform will bring up the geographical origin and harvesting method of the plant-based ingredients used in the formula.

It will also provide information on the French luxury skin care brand’s sourcing certifications and manufacturing process. 

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