How Macy’s is upgrading its beauty retail strategy

US retailer Macy’s reveals why it is rethinking its store layouts and product offering to benefit the beauty consumer of 2018

The US retail industry has had its fair share of knocks over the past few years, as the rise of e-commerce turned consumers away from bricks, and towards clicks.

Despite its strong physical store presence – 650 stores in 44 states – Macy’s too has been through . . .

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