From #LushLabs to Thea Green's My Mood, these are some of the brands engaging beauty fans online and giving them the opportunity to formulate new products
From cult brands to beauty giants, marketeers and R&D teams are levelling out the focus group playing field and engaging consumers on a deeper level than ever before.
“You just need to look at online reviews, blogs and influencers to realise that product feedback is already very democratic on the internet,” Alessandro Commisso, a product inventor at Lush, told Cosmetics Business.. . .
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