Pure Beauty

How beauty giants can stay ahead of the competition

Published: 28-Mar-2023

The beauty industry can be complex for larger scale corporations, but Cosmetics Business has a number of resources that can help.

Cosmetics Business regularly publishes articles on cosmeticsbusiness.com, in Cosmetics Business magazine and the Trend Report geared towards corporations who are looking for practical business advice.

We provide a wealth of these exclusive articles to our subscribers. From regulatory updates to climbing the corporate ladder, we've got you covered.

To read the below articles in full, join the subscriber community here. (Choose PLUS+ for multi-user access.)

What's next for Revlon in 2023

After being fully acquired by its lenders in 2022, Revlon is potentially on the path to exit bankruptcy by April this year. Could this move provide the breath of fresh air it so desperately needs, or are the challenges set to continue for the historic beauty brand?

How beauty giants can stay ahead of the competition

L’Oréal’s innovation priorities for 2023

L’Oréal’s tech lead Guive Balooch explains why consumer needs and solving challenges sit at the core of R&D for the beauty giant and why ‘ultra-personalisation’ will be the next big opportunity

How beauty giants can stay ahead of the competition

Avon's boldest (and most expensive) rebrand yet: 'People were saying it feels a bit dated'

The cosmetic giant is modernising its market identity via new campaign 'Embrace Your power', by streamlining its product portfolio and offering digital training for reps

How beauty giants can stay ahead of the competition

Beauty recycling schemes are now vital to brand loyalty – and retailers are missing out

With consumers taking advantage of the rewards associated with drop-off your empties initiatives, is this the way to attract shoppers going forward?

How beauty giants can stay ahead of the competition

Career advice: How I became the Director of Beauty at Amazon

In partnership with CEW, Melis del Rey, Director of Health & Beauty at Amazon, on how she climbed the industry ladder to lead the e-commerce giant

How beauty giants can stay ahead of the competition

You may also like