How can brands maximise the DIY beauty trend?

Manicures, ombre hair, false eyelashes – today anyone can create a complex beauty look, with or without the help of a salon professional. Beauty fans are also more interested in product development. So what can brands do to capture the creative consumer?

The trend for DIY beauty has been growing for the past few years, as consumers look to make a saving on salon treatments and take their beauty regimes into their own hands.

New research from Braun shows that today 66% of UK women are now actively avoiding salon treatments in favour of DIY beauty carried out in the comfort of their own homes.

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