Influencer marketing isn’t just about social media. Giles Harris, Founder of Come Round, explains how fusing online and offline interaction helps a brand’s reputation.
How does the Come Round model work?
We put brands in the hands of relevant and influential consumers, to create a deep level brand engagement and allow them and their friends to sample and form an opinion on the product and then share that opinion as well as create unique generated content. We believe that nothing is more powerful than combining online and offline – physically putting your brand in the hands of a consumer and then using social media to amplify that experience.
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- Companies:
- Elizabeth Arden
- Rituals Cosmetics
- Procter and Gamble
- Panasonic Corporation
- Come Round
