How the beauty industry is failing to understand the emotions behind skin-whitening

The skin-lightening business is transforming, but brands must do more than focus on semantics

This summer, in the wake of George Floyd's death and the Black Lives Matter protests, conglomerates were prompted to take a stand against racism and address how they have capitalised on colourism.

Consumer giant Unilever announced it is going to rebrand its bestselling Fair and Lovely range and drop the word 'fair' from its name – India's most popular skin-lightening cream, with US$317m in annual revenue. Meanwhile, L'Oréal, the world's largest cosmetic company, . . .

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