How to design sustainable beauty product packaging

Innovation in beauty packaging design today focuses squarely on forging sustainability, report Julian Ryall, Vanessa Salvia, Barbara Bierach, Liz Newmark, Jens Kastner, Poorna Rodrigo and Brenda Dionisi

Beauty consumers worldwide are demanding more transparency in manufacturing processes and ingredients, less environmental impact, and simple and clean ingredients. So goes the product, so goes the packaging.

The beauty industry is responding with brand packaging and labelling that transmits a marketing message that the product inside is healthy and full of goodness.

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