How to present beauty products live on QVC

We speak to the experts to discover how to present your brand on QVC’s live shopping channel like a pro

Arguably, the most challenging aspect of winning QVC’s annual Find a Beauty Brand competition is having to present your products live on television.

For a small brand, this may feel daunting at first, so I was invited to carry out a guest audition of my own to discover what it’s like first hand.

As an avid fan of the live shopping channel myself, and of course all things beauty, I jumped at the chance of attempting to present one of my favourite beauty products on TV.

When I arrived at QVC’s studios in Chiswick, West London, I was . . .

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