How will in-cosmetics Latin America deliver success to your brand?

It is now just a few weeks until in-cosmetics Latin America opens its doors, providing cosmetic chemists with a fantastic opportunity to identify novel new ingredients and learn about the trends set to drive the personal care industry forward over the coming years.

You can still register for free via latinamerica.in-cosmetics.com/register and ahead of the event we caught up with exhibition director, Daniel Zanetti, to learn about this year’s highlights.

What’s new at the show this year?

On the back of the region’s need to seek what’s new and innovative, we have launched the Innovation Tour, led by our Technical Advisor, Cleber Barros. Curated exclusively for cosmetic/contract manufacturers and private labels operating within the personal care industry, attendees* will be guided across our show’s featured areas and selected exhibitors, giving participants a broad view of what is being presented at the show and highlighting potential applications of their ingredients.

The tours will focus on haircare and skincare which are the most buoyant topics in the region, and you can learn more about these in our Spotlight On areas too.

Tapping into key industry trends, this year we are also launching the Green Trail and The Indie Trail, while The Fragrance Trail will return. These have been developed for one reason: to help visitors tailor their experience and navigate the event with greater efficiency.

Ultimately they will enable a cosmetic chemist to find the business opportunities that support their brand's vision.

What are the key themes that will be discussed this year?

One of the reasons that in-cosmetics Latin America is so valued by the region’s cosmetic brands is that we deliver invaluable, exclusive information about the trends affecting the industry.

Haircare and skincare remain important in this respect, but we are seeing growing consumer interests in green/clean beauty, as well as vegan cosmetics, so both these areas will be examined this year.

I expect that our dedicated Marketing Trends session with Juliana Martins from Mintel will be one of the most eagerly anticipated. She will address what Brazilian consumers mean by natural products and if they believe in the benefits delivered to them.

And we are delighted that indie brand Simple Organic will be speaking for the first time, discussing the future of small beauty businesses in the region and explaining how they are engaging with consumers.

I’m also very proud that this year's educational programme will feature speakers from Mintel, WGSN, L’Oréal Brazil, Federal University of Rio de Janeiro, University of São Paulo, PeclersParis and Reckitt Benckiser.

Which exhibitors can visitors meet this year?

This year we have over 90% of the world’s top 20 suppliers of personal care ingredients in attendance, providing chemists with a unique opportunity to meet the most innovative ingredient manufacturers.

With Ashland, Dow Brasil, Evonik, Momentive Performance Materials Inc., Croda, Clariant, Lubrizol Advanced Materials, Lonza and Shin-Etsu do Brasil joined by more than 160 other suppliers, the exhibition floor will be a hotbed of innovation.

I am particularly looking forward to welcoming many new exhibitors to the line-up this year. Interestingly, we have a number of Asian and Spanish companies coming to the show for the first time, including the likes of Tsuno Rice Fine Chemicals Co., Ltd. from Japan, Dermalab Co. Ltd. from South Korea and Vytrus Biotech from Spain.

How busy will this year’s show be?

Online registration is currently up by 52% year on year, so we are expecting an increase in visitor numbers. We will also have a bigger show which will create the perfect combination for meaningful conversations about ongoing and future projects, with new and existing connections.

How does in-cosmetics Latin America differ from other events?

All the in-cosmetics events are tailored for specific regions and Latin America is no different.

Over two days, we will provide a unique opportunity for brands to meet the leading personal care ingredient suppliers and learn more about the region’s most pertinent issues, while capturing the energy and vibe of the industry with the colour and amicability that is present in Brazil.

That said, we do also leverage our global presence to deliver sessions that satisfy chemists’ hunger for knowledge from outside the continent. As an example, Andrea Bisker from Stylus Brazil will help regional brands capitalise on the emerging trends coming out of Asia and the commercial opportunities available at home and in the Far East.

What are your goals for the 2019 in-cosmetics Latin America event?

The show will be the biggest yet - 15% bigger than in 2018. Since the first event in Latin America in 2014, the size of the event has grown by 125%, while the number of visitors has increased by 84%.

We are the leading event in the region and this meteoric rise proves we have perfected the formula - facilitating business connections and creating learning opportunities for the whole cosmetic ingredient and manufacturing community in Latin America.

But overall, our main aim is that chemists leave this year’s in-cosmetics with inspiration which will enable them to formulate incredible new products that will capture the imagination of consumers across the continent.

* The deadline for Innovation Tour applications is Wednesday, 4 September 2019.

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