Huda Beauty drops new collection today in partnership with Bollywood’s Jacqueline Fernandez

For the beauty brand’s next generation of false lashes it is set to partner with a host of famous faces

Colour cosmetics brand Huda Beauty has partnered with Bollywood star Jacqueline Fernandez for its new collection of false lashes.

The Sri Lankan-born actress started her career in 2009 in Aladin before her breakthrough role into Bollywood in psychological thriller Murder 2.

The Jacqueline lash (£17) by Huda Beauty, designed by founder Huda Kattanand Fernandez, is double-stacked and inspired by Fernandez’s exotic beauty.

Meanwhile, the medium volume lashes are designed to have an airy, lightweight look.

Jacqueline Fernandez

Commenting on her new beauty deal, Fernandez said: “I was elated when Huda came to me with this collaboration as I’ve always been a huge fan and have followed her for years now.

“I was so excited that Huda and I came up with a lash that truly represents the look I go for - a lash that’s flirty and dramatic but still quite soft.”

The Jacqueline lash is the first of a growing collection of false lashes, with more collaborations set to be announced by the brand.

Huda Beauty’s new collection launches today across Sephora, Cult Beauty, Harrods, Selfridges, Feelunique, Net-A-Porter, Brown Thomas and more.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies