Huda Beauty opens first-ever pop-up in London’s Covent Garden

The retail space, which is expected to run until 26 December, is inspired by the brand’s new Mercury Retrograde Palette

Billion-dollar brand Huda Beauty has chosen London’s Covent Garden, UK, for its first-ever pop-up.

Set to open from 29 November to 26 December, the pop-up is inspired by the brand’s new 18-shade Mercury Retrograde Palette, which features metallic and glitter eyeshadows, and its galactic-themed design.

The interactive shopping experience is expected to stock exclusive products and limited edition accessories, as well as Huda Beauty cult favourites.

Make-up artists will also be on hand to give shoppers tips on which products will suit them.

Commenting on her brand’s debut beauty pop-up, Huda Kattan said: “I have been dying to do a pop-up for ages and I knew the first one had to be in Covent Garden.”

Meanwhile, posting on her website, Kattan added: “You guys know I have been obsessed with London for ages, it really holds a special place in my heart and I literally couldn’t think of a more exciting place to have our first ever pop-up.

“I really wanted this to be super special, so my team and I are pulling out all the stops to make this the most fun and immersive pop-up ever.

“I am so beyond excited to bring our Huda Beauty magic to all of our amazing Huda Beauty family in the UK with a pop-up event like no other.”

Customers can opt to book appointments to visit the store via hudabeauty.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies