Huda Beauty sees off competition from Kylie Cosmetics to take most popular brand of 2020, again

By Becky Bargh | Published: 20-Nov-2020
Marketing

The brand’s social media influence is leaps and bounds above its competition, so what’s making Huda Beauty so unstoppable?

You need to be a subscriber to read this article.
Click here to find out more.

The beauty brand of the Kattan sisters, Huda Beauty, is leaving 2020 as the world’s most popular beauty brand, seeing off competition from Kylie Cosmetics and Anastasia Beverly Hills.

As well as closing in on the 50 million Instagram followers, almost double that of its closest rival Kylie Cosmetics (24.8 million), the brand topped the leaderboard for its monthly brand searches and engagement rate, according to Cosmetify’s Q3 Index.

The Dubai-based brand also topped the leaderboard of

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Beach House Group
  • Huda Beauty
  • Kylie Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Hailey Bieber and Kim Kardashian crowned beauty’s top influencers

Read more
Marketing platform Traackr reveals which content creators are having the biggest impact in make-up, skin care, hair care and fragrance

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Inside The Organic Pharmacy's big rebrand The British beauty company is refreshing its branding, streamlining its portfolio and undergoing a price reset to reclaim its position in the organic market
  2. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
  4. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  5. Estée Lauder signs singer IU as first Korean Global Brand Ambassador The 30-year-old singer-songwriter will front campaigns for the skin care brand’s Advanced Night Repair and Double Wear ranges

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Hailey Bieber and Kim Kardashian crowned beauty’s top influencers

Marketing platform Traackr reveals which content creators are having the biggest impact in make-up, skin care, hair care and fragrance
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Year in review: 2023’s biggest beauty stories and headlines

These are the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a very influential doll
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Kattan on her career, leadership and creating beauty's next conglomerate

After ten years in business, cosmetics mogul Huda Kattan opens up about Huda Beauty's next chapter
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Kylie Cosmetics and Rare Beauty among beauty brands nailing influencer marketing in 2022

Marketing platform Traackr reveals the top 10 beauty companies that have grown their social media engagement via influencer content this year
Marketing

Millie Bobby Brown says she 'doesn't know anything about beauty' despite owning a brand

The Stranger Things star first launched Florence by Mills with brand incubator Beach House
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Sephora is allowing anti-LGBT trolls target Huda Beauty, threat boycott

Thousands of comments are urging the beauty retailer to drop the Huda Kattan-founded brand due to her pro-LGBT stance
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

8 Eid beauty launches for 2022

Cosmetics Business names the beauty brands marking the end of Islam’s holy month
Subscribe now