Huda Beauty unveils flagship counter at Harrods

By Nyima Jobe | Published: 18-Feb-2025
Colour Cosmetics Marketing

The space will house Huda Beauty bestsellers and host personalised consultations

Huda Beauty has unveiled a flagship counter at Harrods. 

It marks a full circle moment for the brand, as Harrods was the first UK retailer to launch Huda Beauty.

The new counter has been designed to reflect the label’s rebrand.

In late 2024, Huda Beauty introduced a fresh look with a revamped logo, new brand identity and updated packaging. 

The counter, designed with the Huda Beauty community in mind, promises to redefine the in-store beauty experience, offering a space where customers can immerse themselves in the world of Huda Beauty.

Visitors can explore the full range of Huda Beauty products, including bestsellers like the Easy Bake Loose Powder and Faux Filter Colour Corrector, and enjoy personalised consultations from expert beauty advisors.

Huda Beauty unveils flagship counter at Harrods

This flagship launch follows significant shifts in the company’s leadership. 

Huda Kattan stepped down as CEO in 2020, with former NYX President Nathalie Kristo stepping into the role. 

Kristo departed in 2021, and Kattan, alongside her husband, resumed the CEO role. 

"I’m finally taking back my power as CEO of Huda Beauty," Kattan shared in 2024.

Since its launch in 2013, Huda Beauty has grown into one of the leading brands in the beauty industry, earning the title of one of the most popular beauty brands on social media.

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