Inside Clinique’s digital beauty metaverse

Computer-generated touchpoint opens virtual world behind the brand’s latest cosmetics launch

On the back of a flurry of virtual retail launches, Clinique has introduced its version of the digital shopping world with its new Skin School x Clinique Laboratories metaverse.

Described as a ‘holistic’ touchpoint, the computer-generated space hosts videos from Clinique experts, virtual skin classes and takes visitors behind the scenes of Clinique’s beauty products.

In terms of product discovery, the . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies