Pure Beauty

Inside Clinique’s digital beauty metaverse

By Becky Bargh | Published: 11-Mar-2021

Computer-generated touchpoint opens virtual world behind the brand’s latest cosmetics launch

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On the back of a flurry of virtual retail launches, Clinique has introduced its version of the digital shopping world with its new Skin School x Clinique Laboratories metaverse.

Described as a ‘holistic’ touchpoint, the computer-generated space hosts videos from Clinique experts, virtual skin classes and takes visitors behind the scenes of Clinique’s beauty products.

In terms of product discovery, the

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