Inside this beauty start-up's seed funding journey

By Julia Wray | Published: 31-May-2023

Male grooming brand Cleverman has secured nearly $2m in seed funding. Founder Carlos Barreto reveals how it got ‘investment fit’

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Cleverman is a D2C brand at the intersection of technology and personal grooming.

Launched two years ago, it leverages consumer insights to provide men with customised grooming solutions, initially focusing on hair and beard dye.

With plans to expand the brand into new categories and distribution channels, including Amazon, Cleverman recently announced that it had received close to US$2m in seed funding, led by L’Attitude Ventures.

In this article, Carlos Barreto, the founder of Cleverman, talks us through the process.

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