Sephora US and women’s basketball league Unrivaled, presented by Samsung Galaxy, have announced the league’s home base in Miami, Florida, is set to be renamed the ‘Sephora Arena’.
The announcement comes following a successful first year of partnership between the basketball league and the LVMH-owned beauty retailer, with the renaming part of an expansion of the existing multi-year agreement.
The official unveiling of the Sephora Arena is expected to take place in January 2026.
Over the past year, Sephora has done a number of activations as part of the partnership, including the Sephora Glam Room, Sephora Tunnel and offering glam support for players in the league.
These activations are expected to continue, with Sephora PRO artists returning to glam athletes along with expanded player gifting and behind-the-scenes content.
Within the arena, the Sephora Tunnel will return along with a replica in the Fan Fest Area, as well as Sephora showing its presences through LED placements, custom seating areas and a new centre-court logo.
“The natural alignment between Sephora and Unrivaled has resonated with our athletes, fans and the broader sports community,” said Unrivaled Commissioner Micky Lawler.
“Sephora’s consistent commitment to showing up for our players and fans makes them the ideal naming-rights partner for our rapidly evolving league.
“We are deeply grateful to partner with Sephora as we continue shaping the narrative of the powerful connection between beauty and sport.”
Jessica Stacey, SVP External Communications, Experiential and Marketing Partnerships at Sephora US, added: “We are proud to deepen our partnership with Unrivaled as we enter a second season together and expand our commitment as the naming rights partner of the league’s new arena.
“From day one, our relationship with Unrivaled has always been rooted in shared values, including championing players both on and off the court, celebrating excellence, and advocating for equity within our communities.
“And we are excited to continue building on this momentum in the months to come.”